HISPANIC MARKETING
Marketing to Latin Markets
More than half of small, medium and large businesses in the U.S. don’t market to Hispanics, despite the recognition that the Latino population, an estimated 45 million to 50 million, will affect overall U.S. product and services.
Hispanic demographic is at an all-time high, accounting for more than half of the nation’s overall population growth. Around 30 million Hispanics regularly browse and shop on the Internet from their homes and cell phones; Hispanic radio programs, television shows are among the nation’s most popular events. And Hispanics are spending money too, around $1 trillion a year.
Our agency understands the ever changing Hispanic regional, cultural and financial demographics. We work closely with your company and structure your marketing efforts to reflect many aspects of this customer base.
Contact our firm for a complimentary consultation to discuss your Hispanic marketing needs and requirements.
Our Services
Spanish Translation
Many of our partners and employees are bilingual in Spanish and English. Yet we understand that Spanish is spoken and understood differently in different parts of the country. Let our professional Spanish translators customize your documents towards your Spanish speaking audience.
Most of the services we offer are offered in both Spanish and English.
Localization Marketing
Localization services means that your marketing and training materials have to cater to regional demographics. There are dozens of different Spanish language cultures in the United States and creating generalized marketing and sales material for a general Spanish speaking population often falls flat. Successful Spanish language campaigns have to cater to the local Hispanic culture. Knowing the difference between Mexican Spanish and Puerto Rican Spanish will often times determine the success of your campaign. If you are marketing in Los Angeles let us customize your Spanish language campaigns to the LA market.
Customized Training in SPanish
SALES
TRAINING
We have created Spanish sales training programs for the top-performing sales organizations in the United States, Mexico and Puerto Rico. Our sales specialist have identified and outlined the critical traits and behaviors needed to introduce sales material for a Spanish speaking demographic. Each of the Spanish language sales training program are customized to enhance skills based on the sales stage and complexity of the sale.
LA MERCADOTECNIA A LOS GRUPOS LATINOS
Más de la mitad de las pequeñas, medianas y grandes empresas en los EE.UU. no comercializan a los hispanos, a pesar del reconocimiento de que la población latina es desde 45 millones a 50 millones, afectará a los productos y servicios en general EE.UU..
Esta demográfica hispana está en su punto más alto, lo que representa más de la mitad del crecimiento general de la población del país. Alrededor de 30 millones de hispanos navegar y comprar en Internet desde sus hogares y telefonos celulares regularidad; programas de radio hispanos, los programas de televisión son algunos de los eventos más populares de la nación. Y los hispanos están gastando demasiado dinero, alrededor de $ 1 billón al año.
Nuestra agencia entiende las cambiantes características demográficas regionales, culturales y financieros hispanos. Trabajamos de cerca con su estructura empresarial y de sus esfuerzos de marketing para reflejar muchos aspectos de esta base de clientes.
Póngase en contacto con nuestra firma para una consulta gratuita para discutir sus necesidades de marketing hispano y requisitos.
